Pepsi Refresh Everything, here we come!

I've been working like a crazy lady trying to get my nonprofit off the ground. Of course my biggest needs are the things EVERYone has: money, time, and people.

That's why I submitted an idea to the Pepsi Refresh Everything Project - http://pep.si/9NA07F

Okay fine, you want to know what my organization does/will do? I understand. Really I do. But I'm sorry, I'm gonna have to be a little self serving here. For details about my organization, please go to either www.armich.org or follow the link to my Pepsi Refresh project, as the info is there as well.

Please. Vote once a day. Every day. For me. And you can vote for the thousand other great ideas out there as well, please do, but don't forget us in the mix!Thank you!

The begining

This blog may end up mirroring the blog on our website, but, we'll try to make sure it doesn't.

As it says in our description, this organization has a pretty simple goal: to help Michigan's animal organizations help themselves. Does EVERY animal organization in Michigan need us? No. Do most of them? Probably.

It doesn't seem fair that the people who are so sensitive that they DON'T want to see all the animals in pain or need can't help those very same animals. So. How do those people get to help? By helping in a way that frankly, I don't know if most of the animal groups think of - public relations, marketing, income and volunteer development, and community awareness.

Look, most animal organizations are run by people who are very, very passionate about saving animals. Which is how it should be and I wouldn't change that for a million dollars. However, these people may also not be the most adept, the most savy, at how to reach their audiences and communities. That's what we want to help them with.

Please, don't get me wrong, I'm not saying that the Animal Rescues of Michigan staff is the most cutting edge, on the ball, bestest of the best.

But golly, we're here, we're ready, and we're trying.